Printing industry become more and more difficult today enterprises how to break through the printing
Source：Monica Time：2015-11-11 14:42:27
Printing industry is becoming increasingly difficult to do today's business how to break through the printing and profit dilemma
Printing industry is a very complex industry, it is not only an internal segment of the industry, but also led to many related industries, it is a huge industry system. At the same time, it is also a long history of the industry system, from the Chinese ancient printing technology, printing technology has been a step by step into the production, life, and a step by step, and a growing, development, forming a whole big industry.
China's printing industry has a long history, many internal segments, involving the publishing industry, packaging industry, paper products industry, plastics industry, electronics industry, its products for the national economy and the major areas of life. With the development of society and the progress of social life, the printing industry is growing rapidly, and gradually forming a knowledge-based, information-based as the main content and can affect the international competitiveness of the industrial economic system. Think, China's printing industry has initially formed a center of the Pearl River Delta, Shanghai and Guangdong as the center of the Yangtze River Delta and Beijing, Tianjin and Bohai as the center of the three major industrial belt, the emergence of the printing industry has greatly promoted the development of China's printing industry.
At present, a beginning of the press from the publishing group to promote the need for publishing and printing press is coming, the press required to print investment enthusiasm is ignited. In particular, out of the future market optimism is expected, the production of high-speed inkjet printing equipment is becoming a hot spot in this round of investment. However, careful to come, after the introduction of equipment, plagued by the need for publishing and printing market for more than 10 years of profitable, really have been cracked it? Through the industrial chain of resources platform to build progress? If the answer to these two questions are not so optimistic, what should we take to recover the cost of high-speed inkjet printing equipment? This article will draw on the need to print the classic case, in-depth analysis of the current situation of the printing market in China, explore the deep reasons for the development of printing and printing press.
1, the market demand to be cultivated
Lightning Source Inc (LightningSource) is the world's benchmark for publishing and printing business, but the company's success depends on the relative maturity of the United States to press the print market. According to statistics, in 2008, the United States according to the need to publish books for the first time more than the traditional published books; 2009, the United States on demand books varieties grew by 181%; in 2010, the United States published by the book varieties grew 169%; in 2011, the United States on demand books out version of the ISBN has reached 1 million 100 thousand. In the past two years, with the further development of the Internet and mobile Internet, the United States has made considerable progress in the demand for publishing market. In contrast, we have to admit that, despite the transformation and storage costs under pressure, but the domestic demand for publishing market is still in cultivation period.
2, service content to be expanded
In the face of not enough living source, the printing enterprise should go from here? It is obvious that, if simply press the need to publish print as a copy of the print copy, then in the market demand can not be the amount of the case can only be profitable, and in the demand for printing market demand, I am afraid that will only fall into homogeneous competition. So, what should we do? To carry out the need to publish a linkage benefit?
3, resource platform also need to integrate
In the domestic demand for printing and printing market demand, an effective method is to establish a rich press to publish content resources platform. The establishment of this platform not only depends on the accumulation of resources in the printing enterprise, but also the content of the beginning of the publishing organization.
Printing industry is a very complex industry, it is not only an internal segment of the industry, but also led to many related industries, it is a huge industry system. At the same time, it is also a long history of the industry system, from the Chinese ancient printing technology, printing technology has been a step by step into the production, life, and a step by step, and a growing, development, forming a whole big industry.
China's printing industry has a long history, many internal segments, involving the publishing industry, packaging industry, paper products industry, plastics industry, electronics industry, its products for the national economy and the major areas of life. With the development of society and the progress of social life, the printing industry is growing rapidly, and gradually forming a knowledge-based, information-based as the main content and can affect the international competitiveness of the industrial economic system. Think, China's printing industry has initially formed a center of the Pearl River Delta, Shanghai and Guangdong as the center of the Yangtze River Delta and Beijing, Tianjin and Bohai as the center of the three major industrial belt, the emergence of the printing industry has greatly promoted the development of China's printing industry.
At present, a beginning of the press from the publishing group to promote the need for publishing and printing press is coming, the press required to print investment enthusiasm is ignited. In particular, out of the future market optimism is expected, the production of high-speed inkjet printing equipment is becoming a hot spot in this round of investment. However, careful to come, after the introduction of equipment, plagued by the need for publishing and printing market for more than 10 years of profitable, really have been cracked it? Through the industrial chain of resources platform to build progress? If the answer to these two questions are not so optimistic, what should we take to recover the cost of high-speed inkjet printing equipment? This article will draw on the need to print the classic case, in-depth analysis of the current situation of the printing market in China, explore the deep reasons for the development of printing and printing press.
1, the market demand to be cultivated
Lightning Source Inc (LightningSource) is the world's benchmark for publishing and printing business, but the company's success depends on the relative maturity of the United States to press the print market. According to statistics, in 2008, the United States according to the need to publish books for the first time more than the traditional published books; 2009, the United States on demand books varieties grew by 181%; in 2010, the United States published by the book varieties grew 169%; in 2011, the United States on demand books out version of the ISBN has reached 1 million 100 thousand. In the past two years, with the further development of the Internet and mobile Internet, the United States has made considerable progress in the demand for publishing market. In contrast, we have to admit that, despite the transformation and storage costs under pressure, but the domestic demand for publishing market is still in cultivation period.
2, service content to be expanded
In the face of not enough living source, the printing enterprise should go from here? It is obvious that, if simply press the need to publish print as a copy of the print copy, then in the market demand can not be the amount of the case can only be profitable, and in the demand for printing market demand, I am afraid that will only fall into homogeneous competition. So, what should we do? To carry out the need to publish a linkage benefit?
3, resource platform also need to integrate
In the domestic demand for printing and printing market demand, an effective method is to establish a rich press to publish content resources platform. The establishment of this platform not only depends on the accumulation of resources in the printing enterprise, but also the content of the beginning of the publishing organization.